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Controlling Your Attention is the New Work Ethic


Tech writer Mike Elgan brilliantly argues that while our parents taught us hard work and long hours will lead to success, in the internet age the ability to control what you pay attention to is the key.

A person who works six hours a day but with total focus has an enormous advantage over a 12-hour-per-day workaholic who's "multi-tasking" all day, answering every phone call, constantly checking Facebook and Twitter, and indulging every interruption. It's time we upgraded our work ethic for the age we're living in, not our grandparents' age. Hard work is still a virtue, but now takes a distant second place to the new determinant of success or failure in the age of Internet distractions: Control of attention. Hard work is dead. Are you paying attention?

His points about the merging of work and play onto our computers—which we are on all day, which can make play look like work—are well-outlined and spot-on. Read this whole article; it's a great kick in the pants for getting focused in the New Year.

the new work ethic: just paying attention at intellectual properties [via ]